About Peter Farrar

Author · Photographer · Leadership Expert · IT Leader

The Story Behind the Books

My work as a leadership practitioner, author, and photographer is grounded in two principles: a desire to understand complex systems in depth, and a responsibility to explain them in a way that is practical and usable.

These books bring together real-world leadership experience, workplace culture insight, and structured photography knowledge to help people achieve measurable, repeatable results.

IT Career

I began my career in technology at an early age, launching a computer sales business in my early twenties in the UK before spending 18 years in IT across the United States. During that time, I progressed to Senior Network Engineer at the US Senate and later into IT leadership and management roles.

I had the opportunity to work alongside high-profile figures including Joe Biden, Hillary Clinton, and Senator Ted Kennedy, within demanding, high-stakes environments. Returning to the UK, I continued in senior roles across organisations including global finance and defence, gaining first-hand insight into what drives performance — and what causes it to fail.

Those experiences provided a clear view of how leadership and culture operate under pressure. More importantly, they revealed what it actually takes to correct failure at scale. That understanding forms the foundation of Leadership: The Culture Fix.

Photography Career

Photography developed alongside my technical career as a creative counterbalance. From early experience at the Wyvern Theatre in Swindon, teaching others, I later moved to the USA where I built a wedding and portrait photography business — founding Kenneth Light Studios in Charlotte, North Carolina.

I trained around 300 photographers in Charlotte, North Carolina, delivering structured teaching on lighting, posing, and editing workflows.

The wedding and portrait business began modestly, with early bookings priced at around $300 to $600 per 10-hour wedding. Through focused marketing, strong client experience, and disciplined business development, I scaled the business to consistently achieve $3,600 to $4,600 per wedding, alongside portrait sessions priced at $600 for a two-hour shoot.

Why These Books

Throughout that journey, one issue became clear: there was no single, practical resource that brought all aspects of photography together in a coherent way. Learning required multiple books, fragmented courses, and inconsistent advice.

The Complete Photography Field Guide was created to solve that problem — a single, structured resource designed to take someone from fundamentals to professional-level understanding without the need to piece information together from multiple sources.

This journey is the foundation behind all the books, and the driving force behind the ones to come.

Peter Farrar – Author and Photographer

Read the Books

Five published books on leadership, culture, and photography.

View All Books